In 2025, Instagram and TikTok are no longer just for likes and follows—they’re direct sales engines. Welcome to Social Commerce 2.0, where product discovery, engagement, and checkout all happen in-app.
New Social Shopping Features
- Instagram’s product tagging in Reels and Shop tab updates
- TikTok’s native checkout, live shopping, and TikTok Shop integrations
Why It Works
- Users already trust the platform
- Seamless experience: discover > click > buy
- Influencers drive product authenticity
Platform Tips
Instagram:
- Use Reels for promotions
- Highlight customer stories in Stories
- Link to Shop in bio + shoppable posts
TikTok:
- Use TikTok Live with exclusive deals
- Pair product demos with viral sounds
Tools to Use
- Linktree, Milkshake, or Stan.store for bio links
- ManyChat for DM automation
Building Community for Sales
- Reply to every comment
- Host giveaways and UGC challenges
- Collaborate with creators in your niche
Social commerce is about being where your customers are—and they’re scrolling. Want to turn your social media into a sales machine? CodeHub.lk can help you build branded social shops, craft viral campaigns, and optimize your checkout experience.