SEO is undergoing one of the most significant shifts since its inception. With the rise of AI-powered search assistants, traditional search engine optimization is expanding into Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). Unlike traditional search, where users browse results, generative engines and AI chatbots provide direct answers.
This changes the rules of visibility. Businesses now need to:
- Create clear, concise answers to common questions.
- Use structured data and schema markup to help AI understand content.
- Prioritize authoritative, trustworthy content that AI models can confidently include in responses.
For example, instead of targeting just keywords, companies must structure content around questions and intent. A travel company, instead of only writing about “best places in Sri Lanka,” should format content to answer, “What are the best family-friendly destinations in Sri Lanka?”
The shift towards GEO and AEO means that businesses optimizing early will gain a competitive advantage, securing top spots in generative search results.
At CodeHub.lk, we specialize in preparing businesses for this new SEO era. From implementing schema to building AI-friendly content strategies, we ensure your brand remains visible in both traditional search engines and emerging generative platforms.