4. Optimize your Facebook Page for engagement
Whatever your Facebook marketing goal may be, it’ll be hard to achieve it if no one knows your Facebook Page exists.
Expert tips: give a little extra attention to your Facebook Page cover image. This is the first thing people will see when they visit your Page, so it better look decent!
One easy way to assist people to find your Facebook Business Page is through cross-promotion. Help people who are already networking with you on other platforms find you on Facebook by linking to your Page in your email signature and newsletter and joining Facebook Like and share buttons on your official website or blog.
To get those views, Likes, and Follows developing in is not rocket science: you’ve got to create highly shareable content. Posts that are valuable and entertaining will hopefully motivate followers to share with their friends.
To build engagement, it’s important to recall that you get out of Facebook what you put into it. You need to be engaged, too, if you suppose your followers to be.
Responsiveness is a highly valued attribute of brands, so get talkative. Reply to every message and comment, answer questions, Post often, and keep content modern. You should be setting up a regular audit of your Facebook Page to check for and get rid of any outdated content. Your About section should always be precise, up-to-date, and on brand.
5. Use other Facebook tools too
Once you’ve got an idea about running a Facebook Business Page, there are plenty of additional ways that brands can find opportunities for engagement outside posts and comments.
Facebook Business Manager/ Business suit
To take your Facebook Page to the next great level, it’s helpful to set up Facebook Business Manager or Facebook Business Suit, too. Facebook names this “shop to manage business tools, business assets, and employee access to these assets.” How can you resist?
In simpler terms, Business Manager is a tool that lets you manage your organic and paid Facebook posts. It also allows you to work successfully with team members and outside contractors and agencies.
Facebook Groups/business groups
Groups are another great “extra credit” tool you can use to increase your post engagement. In a way, Groups are like the online alike of your favorite coffee shop or community center. They are digital spaces for people to share information, concepts, and ideas… and hopefully, a passion for your brand. With 1.4 billion people using Facebook Groups every month, it’s an audience too large to overlook.
You can also use Facebook Groups to showcase your proficiency and provide added value to your fans, with bonus content or special deals that are just for “members.” This is a good way to build trust and ongoing loyalty.
A Facebook chatbot /Facebook Messenger bot
Facebook users exchange around 20 billion messages with businesses every month. If you’re not available for conversation with your customers through this platform, you may be missing out on a great deal of opportunity to connect.
It’s not just about just having Facebook Messenger set up, however. It’s about being responsive to customer messages. Facebook’s research shows that users expect a business/service to respond almost immediately. Most of the time Facebook users would only wait 10 minutes maximum for a response before moving on to another brand.
6. Incorporate Facebook ads and Facebook pixel
So you crafted the ideal post: the wording is just right, the images are outstanding and the question is super engaging. Here’s wanting your followers to see it.
That’s right: not the whole lot you post on your Facebook Page will reach your followers on their news feeds. You might be amazed by the percentage of followers your organic posts will likely reach:
•For Pages with fewer than 10,000 followers: about 8.18% of organic reach
•For Pages with more than 10,000 followers: about 2.59% of organic reach
For better or for worse, the Facebook algorithm ranks posts from users’ friends and family. This means that sometimes businesses and brands just can’t stand out from the crowd.
Sometimes, your great content just needs a little boosting. Luckily, you can outspread your reach without breaking the bank using Facebook Ads.
Like traditional advertising, a Facebook ad is content you pay to share with an explicit, targeted audience. The goal is to get your brand/business in front of the right eyeballs, whether your goal is to build brand awareness, engagement, or traffic.
A Facebook pixel is a simple piece of code that you can place on your website to track conversions from Facebook, remarket to people who have already visited your website, and, build selected custom audiences for future ads.
As soon as you place it on your website, the pixel will start gathering data. That way, whenever you are ready to advertise, you’ll have powerful information at your fingertips for retargeting Facebook campaigns.
How to evaluate the success of your Facebook marketing strategy
Successful Facebook marketing needs maintenance.Tracking and measuring are essential, so you can understand what has worked and what didn’t. Using this way, you can learn, tweak, and try again so your strategy is continuously improving.
You can trail audience engagement directly through Facebook Insights, which measures metrics such as likes, reach (how many people saw your posts), engagement (how many people liked, clicked, shared, or commented on your content), which of your posts result in people unliking your Page.
Additionally, Facebook Insights will help you to get an idea about which types of posts work best for your Page, so you’ll know if your current content mix is working.
We do provide all these through our Social media managing package. Do not shillyshally to contact us, if you need our service. As CodeHub, we are always here to help you.