When businesses think about online marketing, SEO and SEM often come up as two key strategies. But what’s the difference? SEO (Search Engine Optimization) focuses on organic growth—ranking naturally on Google through keywords, content, and backlinks. SEM (Search Engine Marketing) uses paid ads like Google Ads to appear at the top instantly.
SEO builds long-term value, while SEM delivers quick results. Ideally, businesses should use both: SEO for steady growth and SEM for targeted campaigns. For example, if you’re launching a new product, SEM can give instant visibility, while SEO builds credibility over time.
Both strategies work best when combined with analytics to measure performance and refine campaigns.
At CodeHub.lk, we design SEO and SEM campaigns that complement each other, ensuring both short-term wins and long-term success.