TikTok remains a dominant force in 2025, not just for entertainment, but as a full-scale marketing platform. Going viral is no longer a stroke of luck—it’s a repeatable formula if you know what works.
What’s New on TikTok in 2025?
- AI-generated video scripts and edits
- Collaborative content with influencers via TikTok Creator Marketplace
- SEO inside TikTok: Hashtags and captions matter more than ever
Content Trends
- Short, emotionally engaging stories
- Mini vlogs, behind-the-scenes, and “A day in the life” videos
- Educational and tutorial-style content using TikTok Notes
Hashtag Strategies
- Mix trending hashtags with niche ones
- Use TikTok’s built-in analytics to track performance
Audio Trends
- Match your visuals with trending audio, but remix or recontextualize for originality
Influencer Marketing on TikTok
- Micro-influencers with 10k–50k followers have higher engagement
- Focus on authenticity over polish
TikTok Ads and Shoppable Features
- TikTok Shop and Live Shopping integrations are key for ecommerce
- TikTok Ads Manager now includes AI tools to improve ROI
To grow on TikTok in 2025, brands must blend creativity, timing, and data. Don’t know where to start? Let CodeHub.lk help you design a trend-driven TikTok marketing strategy that gets real results.